Sports Wristband Market

    Nike+ has successfully opened up a new market for nike company, and now, nike updates again its wearable sports equipment----Nike+ FuelBand SE. This news triggered the demacration of sports wristband market, the world famous companies such as LG, NIKE, SUMSUNG, ASUS, and Markyn Battery are all getting in this market. However, what is the market prospect of the smart wristband? A revolution or a spoondrift.

What is smart wristband?
    The shelf or we can say the main part is made by memory rubber and there are metal caps of silver coating on the two sides of the wristband which makes it fit for wearing and different from the traditional wristband. It is will be very attractive for people who is fond of wearing bracelet. Inside the wristband, there is a lithium battery that can be used as long as 10 days and a vibration motor and motive-sensing accelerator. The one side of the silver caps is for setting and the other side has a 3.5mm connector to connect it to mobile phone.

What functions does it have?
    We take sleeping as example. Set your wristband to sleep mode before you go to sleep and then connect it to your mobile phone when you wake up in the next morning, you will see all the information of your body when you are in sleep, such as how long have you been sleeping, the time you wake up, the time you are in deep sleep, the quality of your sleep and so on. And for those who are losing weight and bodybuilding, the smart wristband is a responsible private coach, it will tell you the caroli you burn and the caroli you get in your body everyday. You can also bound your wristband data to your facebook to share your sleeping quality and exercise with your friends.
    For the elder people, it also a guarding angle. It can send the situation of their body and their positon to their family and hospital.

Potential customer
    From the above usage, we could see that the potential customer is the 0.2 billion young chinese people and the 0.15 billion elder chinese people. If each wristband costs 200 CNY, we will have 7o billion market and china is the world factory so we should make it times more and that is 350 billion market, that’s the reason why many world famous company is getting in. Only, the market should be on its way till 2014 in terms of its technical stability of the wristband.